For our music video, we decided in the end to create a straightforward illustration video as we felt that this would be the best way for us to make our video look professional and realistic, using the typical conventions of a music video. When we were researching for our music, we spent a night browsing through numerous music videos, both old and new, taking bits of inspiration from certain scenes from many videos, some that use the general conventions of music videos, some that develop these on these conventional music videos and some that completely challenge these videos.
One thing we looked at in detail was the Brit-pop era, with bands such as Blur, Oasis and The Stone Roses influencing our decisions on the styling of our band in the video. In the band, we decided to give the lead singer freedom in what he wanted to wear, as his own personal style is heavily influenced by people such as Damon Albarn, of Blur, Liam Fray, of The Courteneers and Faris Badwin, lead singer of The Horrors. We wanted to create the star image, with him leading the band, being the very "cool" and most unique out of the 4. This style also reflected on the band. We decided to change the band halfway through due to the time they could offer us and the fact that we wanted to have people that could play guitar, as we tried to learn from the mistakes of others.
When I looked at inspiration from other music videos for our music video, The Drums - “Let’s Go Surfing” came to mind. We were always keen on filming the video outside, as we felt it would fit in with the alternative genre we were looking at and was a bit different than the typical performance video. We then decided to develop this idea of filming outside to in a field, which then inspired us to shoot the video in night-time. This then prompted us to look at other videos both night & day, with rural mise en scene. Videos such as Coldplay’s “The Scientist”, Foals “Spanish Sahara” both have outdoor countryside settings but we felt that the camera-shots in these video were edited too slow for a song like us, due to it being fast paced. This fitting in with what Abt stated in 1987, with music videos being directed to create a following by the artists having a unique style, something which we have tried to incorporate into the video.
This then led us to look at videos by bands such as The Vaccines and The Maccabees, especially songs off “Colour It In”, as this is more of a faster paced album. We took inspiration from The Horror’s infamous video “Sheena Is A Parasite” as although the mise en scene and storyline is not at all similar to our music video, the fast paced shots, rough editing and dark lighting work due to the short and snappy length of the song. This is something we developed to fit our product, trying to make a fitting video.
We also tried to emulate some dancing shots on a handheld camera, like those seen in The Drums “Lets Go Surfing”, where the band are dancing, with charismatic frontman Jonathon Pierce hogging the limelight, this being replicated by our frontman in our video. This is a convention we looked to challenge, as this time we had all members of the band dancing, rather than just the frontman.
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