Evaluation question 3

For our music video, we received many pieces of audience feedback at many stages of the campaign. 

When we first pitched the idea to teachers and peers the idea was quite different. Initially we intended to create a video in numerous locations with a large amount of people. The main feedback we received was positive and although the overriding theme was that having the two locations of a field and city was a good idea, one of our peers highlighted the fact that it may be hard to link in the contrast and we decided to take this into account, as we wanted our music video to look professional. Also, in our original idea, we intended on having more of a fun feel to the music video, with many people being in it dancing. This idea was also successful in our pitch but during the making process of the video, we decided that it was probably unrealistic and changed the way we anted the audience to perceive our band.

When we displayed our draft music video, again the feedback we received was very good. I would, at the time, preferred more negative feedback, so that we could make more changes and have a greater idea of what to do. We received some things that we needed to change from Mr Ford & Mrs Hammond. Initially, we had included a firework that went off, as in the song there is the sound of a firework exploding. Although we had some good shots, the actual explosion was disappointing and we were told to omit this from the video which we agreed with. 

Also, feedback we received told us to scrap some of the long-shots as the focus was not brilliant and the air looked foggy. We also tried to make the video look more serious, with less dancing and more different angled shots, as this would fit in more with the bands image.

For my digipak, the feedback I received was again quite positive. A lot of people felt it was quite different copared with the typical digipak and fit in well with the band quirky image. After my draft, I did change minuscule details such as adding a full stop on one of the pages and changing the font on the back panel, to the one used on the front. This was also similar with my CD poster draft, I just changed the font and added the bands facebook/twitter.