Monday, 5 September 2011
Daft Punk - "Around The World"
Daft Punk - Around The World
The Daft Punk song, "Around The World" is composed using the genre category of disjuncture as it is completely abstract. However, the director, Michael Gondry tried to use all the people in the video to display different instruments. " The androids represent the singing robot voice; the physicality and small-minded rapidity of the athletes symbolizes the ascending/descending bass guitar; the femininity of the disco girls represents the high-pitched keyboard; the "itchy" skeletons serve for the guitars; the mummies represent the drum machine."
Due to the fact it being very abstract, there is no close up's of the artist. However robots are used and Daft Punk where robots masks, so this is quite fitting for the star image.
There is elements of the male gaze as there are women dressed up as synchronised swimmers, in revealing costumes, this suggesting that it is targeting males. However, the video's main aim is to be very unique and alternative, like Daft Punk the artists themselves.
There are elements of both amplification and disjuncture in the video. Disjuncture is represented as it is very abstract, with the dancers. However they are used to represent the music which is an element of amplification.
Intertextual references have been taken from this video, for LCD Soundsytem's "Daft Punk Is Playing At My House".
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