Music Video Analysis - 'Friendly Fires - Hawaiian Air'

The video for 'Hawaiian Air' has a genre characteristic of Amplification, the video features some narrative elements; on the lyric 'Skipping the meal for a G&T' we see lead singer Ed Macfarlane drinking a gin & tonic. The lyrics of the song show the struggles of air travel, this is amplified with the mood and attitude shown by the expressions and body language the lead singer. The song's subject is air travel and the country of Hawaii, these are both shown in the music video. There are performance elements, for instance where we see other band members sitting either side in seats, playing guitar and drumming. There are a range of different types of shot, from on a plane with in the categories of narrative and performance and then to scenic shots of the Hawaiian coast. There is relation between the music and visuals, the song has many stretched out and emphasised words, this relates to what the video's aim is; to show the difficulties of air travel and how long and stretched out in can be. It could be argued that the accentuated words are an indication of moaning almost. The most-featured shot is a mid shot of the lead singer with 2 passengers sitting either side of him, the focus is mainly on his facial expressions and his emotion of struggle on the flight. There is also some examples of the male gaze used, some shots from Hawaiian beaches etc feature women dressed in bikinis dancing. Also shown is a sort of motif of the band, Ed Macfarlane is featured showing some of his signature flamboyant dancing.