Sunday, 4 September 2011

Music Video Analysis - 'Dananananaykroyd - Black Wax'


The video to 'Black Wax' can be seen to have the genre characteristics of Illustration as basically the video is a performance. The characteristics that make it more like Amplification are things like the interesting camera angles used and shots speeds. One of the most interesting aspects of this music video is the use of 'Point of View' camera angles. These show an angle as it would be from the view of an artist in the band. There are also wide shots used which show the whole band playing. The lead singers are the most featured in the video, both seen from the perspective of each other. The camera movement is used to show the swaying of the heads of the singers, which is shown in the opposite shot of each singers. The tempo of the song dictates the speed in which the shot changes, the drum beat is very predominant in this song and shots do tend to shift according to the pace at which the drum beats. An example of this is near the start when the band is clapping along to the drum beat. Dananananaykroyd are self-described as 'Fight-pop' which indicates an almost violent nature to their music, the aggression and tempo of the song is shown and amplified by some slow motion shots of the band thrashing about, but the slow motion brings a sense of calm and is quite effective in this video. The lighting used is minimal, it highlights the artists and we don't see much of the background, the mise en scene of the video is fairly simple, dark colours, whites. There is no real relation between the lyrics of the song and the visuals, but the way in which the song is sang and the band's particular genre is represented by the almost hectic feel to the music. There is use of male gaze in this video, the female guitarist and other woman in the video are featured with close ups of eyes and breasts. A motif used is the dog being walked through the performance area, although I personally don't see any relevance to the band. Another is when the lead singer lies down, this would be familiar to fans of the band as this is a feature of their live shows. 

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