Music Video Analysis - 'Vampire Weekend - Cousins'

This music video features the genre characteristics of Amplification and Illustration. The video features the band performing, but does not just see them on stage. The video features different band members on a track moving down an alleyway. However the most interesting aspect of this video is the use of editing to create the effect of the band moving back and fourth along the track quickly. The shot frequently jump cuts from other parts of the track. The cuts work in time with the predominant drum beat. The frequent changes in costume and position of members of the band make for a hectic nature to the video, which works well with the pace of the song. The lead singer is the most featured on the platform on the track. The song only features the male members of the band and there are no reference to the notion of looking. The mise en scene and lighting make the video colourful and fun, the band's music is a reflection of this.