Friday 25 November 2011

Final Music Video - Editing

Last night, we edited our draft video, turning it into our final product. As we felt that we had enough footage, we decided it would be best not to re-film any scenes, as it would damage the continuity of the video, which is something we feel needs to kept.

While editing, we tried to make the scenes shorter, fitting in with the fast paced song, as we felt that in some cases, our scenes were too long. Also, we tried to make the scenes change, with the drum beat of the song, as we feel this makes it look professional.

As previously mentioned, we decided to omit the scenes which involve the lighting and explosion of the firework, as the feedback which we received suggested that it was not in keeping with the style of the music video. Also, we cut down the long shots, as they do not look as high quality as the other shots due to the fact that as the night went on, it became fairly misty in the field.

Overal we feel that editing wise the video was a success. We managed to complete everything in reasonable time. We did try to change the adjustments on some but felt that it just ruined the look of the video, so decided that the affect it would have would not be desired.

Monday 21 November 2011

Digipak

When I created my final digipak, my initial idea was too cut out a whole on the front cover, so on the second panel, you could see the band logo but through this small hole. However, due to the fact that the digipak was made from thing paper, this would not have worked as well. It was positioned precisely so that there would be no overlap and this was something that was taken into account. Also, when putting together the final digipak, the fold lines were not as precise as I would like again due to the paper that used.

Friday 18 November 2011

Draft Music Video Feedback

The feedback we recieved fromboth teachers and peers was fairly positive. People were very impressed the proffesionalsim of the band, especially the lead singer, who perfectly displayed the charisma and appeal we wanted our band to have.

Some people had negative opinions on only having one location. However I feel that this is something we are unlikely to change. We feel that as it is a straight forward illustration video, of the band performing, the location works really well, fitting in with the bands cutting edge image. We do feel that the location worked really well and the issue of lighing was solved perfectly by using cars in the field.

One problem we had was with the weather. In our shot schedule, we decided to film the long shots last and we had 2 problems with this. One was that as the night went on, it became more foggyin the field and this became quite noticable on the camera. Also, due to the poor light in the field, the actors look quite far away and does not work as well as we like, so this may be something we cut out/refilm.

The editing process we feel went well, in the little space of time we had to do it. We have decided however that we are going to re-edit the film, getting rid of some of the "cringey" dance moves replacing them with more shots of the charismatic frontman. We are also going to sort the sync of the frontman at 1:20, as it is ever so slightly out of sync.

Tuesday 15 November 2011

Magazine Advert & Digipack improvements and Final Versions.

The feedback I received for my magazine advert and digipack gave me some obvious improvements that need to be made.

I felt myself that the outside cover of the digipack was a lot stronger than the inside. This thought was backed up from the feedback I recieved. The images I put in on the right handside of the inside cover were strung together in a bit of a rush for my draft. I think the right page was quite overloaded with text and used images too similar to the ones on the front cover. On the inside, I also used a patterned blue and red background, in a low opacity as a suttle way to join all the inside pages together. I think the inside looks better where they all use the same image or pattern to join them together.

I used an image of the band peforming and filtered the image in the same way as the front cover and put this on the insde right page and moved the text with the acknowledgements onto the left handside page.
FINAL DIGIPACK
As for the poster, the improvements I needed to make were fairly simple. I was quite happy with my draft poster, but it was pointed out to me in my feedback that some of the text sizes did not work and some minor layout changes. I changed the size of the release date and made all text fairly compact to the centre of the page. I also aimed to make the band and album name the main focus of the advert. After looking more at other examples of Magazine adverts I got a better idea and paid more attention to text layout and sizing, also how it can really be effective.
FINAL MAGAZINE ADVERT/POSTER

Editing update

After receiving feedback from both teachers and peers we have decided that due to having around 28 minutes of film we are just going to re-edit the video, putting only the best shots into the video. We are going to try to cut out some of the dancing which makes the video look less serious, as we want the band to have quite a "cool" image, like The Stone Roses or Oasis in the 90's.

Also, we plan to smooth out some of the faming, making sure the shots look crisp and neat. However, we do want to keep a certain raggedy edge to fit in with the edgy style we are pushing for.





Friday 11 November 2011

Magazine Advert Final


Digipak Final


Digipak and Magazine Advert

For my digipak and magazine advert I have made the amendments recommended to me from my teachers, which was only little things. Overall I am fairly happy with my final digipak and poster, as I feel there is continuity between the two. I also feel that I have used a range of skills on photoshop, being very harsh on getting the perfect positioning and creating the perfect gradient for the backgrounds. As I have had a bit of spare time, I am going to create a CD, which will fit in with design of the magazine advert and digipak.


Friday 4 November 2011

Digipak/magazine advert feedback

Digipak
The feedback I received from my teachers on my digipak was fairly positive. The digipak overall they said was highly effective, with an excellent theme running through the whole thing. One thing they have picked out is that I have a typo on the left cover and to consider using a full stop on one of the panels. They have also said about considering changing the back cover layout. They also said that I should remove The Black Wax, change font and positioning.

Magazine Advert
The inclusion full stop on the repetition of We Are Black Wax and that I should have a look at the front of album title, taking inspiration from Santogold. I also need to create a record label logo for both and put this on.

For my digipak I recied a level 3 8/10 and for my magazine advert I received a level 3 8/10.