Thursday, 13 October 2011

Magazine Advert Analysis 3


The 3rd magazine advert I have chose to analyse is The Chemical Brothers "Further". The image used in the magazine advert in very unique, with an eye-catching image of a woman breaking the surface of the water in a blue dress, almost looking like a mermaid. She is seen to be diving down into the see, thus fitting in with the album title "Further. Also, the colour is spread down the page and gets darker and darker, as if the woman is going further into darkness.

The layout is all based on the image, with the top two thirds consisting of the main image, with the bottom third having information about the album. The shot used is low angle under the sea to capture the moment the person breaks the surface and this is done to perfection.

The colour scheme is black, white and blue, all coming from the image. The typography, like most magazine adverts I'm simplistic but their is the trademark Chemical Brothers font used for their band name. Overall, I feel that this is the most eye-catching poster, due to the image used.


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