Evaluation Question 2 DRAFT

How Effective is the Combination of Your Main Product and Ancillary Texts?


I think my Digi-pack, magazine advert and the video give a representation of 'Black Wax' all in the same way. At the start we aimed for our band to be 'indie'. I think throughout the production of these we have slightly adjusted this and the band's appearance in particular has made the image and genre of it being more brit-pop (examples like Oasis, Stone Roses, The Courteeners). Max (lead singer) in particular looks less indie and a bit more 'blokey'. Knowing him, I can say his favourite frontman is Liam Fray (The Courteneers) so I assumed he would try to emulate him in our video. He has done this to an extent, but the song and the nature of the song had to make it a bit more fun. Little Comets are an indie band, they appeal to a younger audience than the likes of Oasis, Courteneers etc. 'Dancing Song' is a very upbeat, happy song. Max's on-screen nature suits the song but also has that brit-pop twist that works well. The synopsis of our song involves dancing, which suits the song very well, I think all the band members retain a certain 'coolness' when dancing. From the draft we had to rid of some of the more ridiculous dancing (Callum- big fish, little fish, cardboard box & Sam - can opener) So that it suits the image of the band. This was also the reason for the editing out of the firework, this was involved as a bit of a random fun part (it is also featured in the song as a sound effect) but for the final piece we felt that it again did not suit the band's image.


The location used for our video is also a good effect on the continuity of the band's image. The idea was to use an outside area and light it. This was probably best inspired by 'The Drums - Let's go surfing' in terms of lighting in a dark location. The field was probably the only large open space we had available for filming at night. It works well as you can't really see any of the trees or fences just grass so it's quite open to think what the location is like as the backdrop for most frames is black.


For my digipack and magazine cover I have kept a constant colour scheme throughout. The effect on the images of the band have kept a certain mystery and coolness about them. I like the effect, although some people say it looks a lot like the images at the start of 'The Inbetweeners' I think it works well. The red and blue used gives it a more fun edge and the bright colours contrast the black and white in a way that I like and I think are effective.